FROM THE BOOK JACKET: It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it.

Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.

Packed with enlightening examples, the book explains how to find the perfect hook, structure your story--and deliver it at the right time in the right way. You'll discover how to use stories to:

Capture attention
Engage your audience
Change minds
Inspire action
Bring facts and data to life
Clarify challenging concepts
Pitch persuasively
Fundraise effectively
And more

Never underestimate the power of a great story. Learn to leverage the elements of storytelling--and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Esther ChoyABOUT THE AUTHOR: Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern Universitys Kellogg School of Management.


Read this book and join over 300,000 other readers with a free Library Online Book Club subscription

Subscribe
  Catalog
Online Book Clubs
  • OBC is an app for discovering and reading books on your smartphone, tablet, or web browser.
  • Subscribe to OBC for free to get access to the first few chapters of a new book weekly.
  • Even without a subscription, you can buy books in our store and start reading instantly.


Start reading today

What our readers think...

Contact Us Anytime!

Facebook | Twitter